The longest projects can be the most rewarding.

Every time we walk past the largest logo we have ever helped create, we have an overwhelming sense of design pride. Thank you Te Manawa, it's a symbol of our collaboration and we are chuffed to showcase our brand work, beside your outstanding exhibition design.

During the development of the refresh, the strength of Te Manawa's existing brand story was identified and we worked to balance this with a need to create a new look reflecting the changing face and future of Te Manawa.

The process was a consultative one and we are grateful to Te Manawa for letting us in to their world to get the job done well.

The final outcome is bold and new, yet it tips its hat to the foundations of the original brand. We also built a comprehensive brand guidelines manual including solutions for how to implement the new brand in situ.

And if you haven't been to Te Manawa, you are not a real Palmerston Northonian! Most exhibitions are free, which means good times for all!