Approached by the client with their established course, existing name and a request for speedy turnaround. We jumped into the challenge at haste, with our green thumbs on.

The brand needed to reflect professionalism and the more formal side of education, while at the same time show the organic process of growth. A good deal of brain storming and jotting down of ideas took place and from the fruits of this process grew the Sustainable Business Programme brand. Pages of an open book morph into leaves, showing the growth of the participants business practices into real world sustainable actions.

The light vibrant green elements with thicker lowercase type used for ‘sustainability' feels friendly and eco, while the regular weight, uppercase ‘Business Programme' type gives a stronger business stance. The lively green and corporate black colour palette is lively and contemporary.